Artificial intelligence is constantly improving algorithms to ensure better user experiences. Basic technical knowledge will help you optimize your site for search engines and establish credibility with developers. After ensuring proper crawling and indexing, focus on user experience factors such as page speed, website security, and mobile-friendliness. Search engines use complex processes and criteria to rank results, aiming to provide users with the best search experience. Search engine marketing (SEM) promotes a business through unpaid or paid results on search engines, often both.

Understanding the competitive landscape aids your optimization approach. For more insights on how SEO content impacts search performance, explore our SEO content importance guide. Russell recommends that step one is to figure out and understand how people like to learn.

But thanks to this new algorithm, Google could now understand the topic of your page. A few years ago, Google rolled out a search algorithm called Hummingbird. Research by Dr. Ellen Langer of Harvard University tested whether people waiting in line to use a copy machine would let a stranger cut in front of them. In other words, pages that link out to awesome resources establish themselves as hubs of helpful content in the eyes of Big G. And pages that link to helpful resources also tend to be higher-quality than pages that only link to their own stuff.

Search Engine Optimization (SEO) is the practice of continuously optimizing a website for higher rankings in the organic search results, with a focus on popular search engines like Google. Understand what your company’s stakeholders want from search engine optimization and use those as a baseline for creating specific, measurable, achievable, realistic, and timely goals. AI SEO is important because AI usage is growing, with 1 in 10 U.S. users using AI first for online searches. While traditional search engines like Google still dominate search experiences, the growth of tools like ChatGPT is unprecedented. Claim and optimize local listings like Google Business Profile and Bing Places. Besides linking to your website, these listings will help demonstrate to search engines (and users) that your business is genuine.

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And makes it easier for search engines to discover, understand, and store your content. White Hat SEO is an ethical approach to optimizing your website for search engines. By following established SEO Anomaly guidelines and best practices, it aims to improve your site’s search engine rankings while providing a positive user experience.

Track Competitors’ Performance Over Time

As one of the most important ranking factors in SEO, off-page optimization is critical to include in your SEO checklist. Optimize your content’s structure by referencing the top-ranking URLs for your targeted search term. You can determine which questions to answer first, second, third, and so on based on the search intent. As a cornerstone to the basics of search engine optimization, learning on-page SEO is critical, especially if you’ll be doing SEO yourself vs. with the help of an SEO agency. Master SEO basics with our beginner’s guide, exploring the importance of SEO, how search engines function, and practical steps to kick-start your SEO journey.

• Links, also called backlinks, are references to your content on other websites.
• Once you get backlinks to your linkable asset, you can redirect the “link juice” to your other pages (e.g. “money” pages) through internal links.
• And I knew that publishing another list of 20 tools wouldn’t work.
• Data is just one type of “Hook” that you can use to build links to your content.
• Search engines don’t like reading lengthy strings of words with complex structure.

Focus keyword optimization

Using the right image file format can help you get a better image quality and reduce the file size. Big image files are one of the most common factors that cause slow page loading. You’ll find more useful information on this topic in a great guide on analyzing third-party performance by Kinsta. The Accelerated Mobile Pages technology allows faster content distribution on mobile devices. In practice, it means the content is served in a simpler, stripped-down version of your page on smartphones. If your hosting has a poor server response time, there’s little you can do with any further optimization.

In lesson 1, you’ll learn the importance of portfolios and which type of portfolio you should create based on your career stage and background. This knowledge will serve as your foundation as you build your portfolio. Creating backlinks is time-consuming at first, but if you create great content, it eventually becomes easy as other people will do it for you. However, before rushing off to create 10,000 incoming links, you need to know some basics.

Produce original content, from research-based blog posts to interactive tools, to generate interest and attract authoritative backlinks. You will struggle to acquire backlinks without original content (or content that does it better than anything else). Write compelling title tags for your content by following key best practices in SEO 101.