(If want to dive deeper into on-page SEO factors, optimization techniques and SEO in general, you should check out my list of SEO books that cover those topics in detail). Because image crawlers can’t identify every image with 100% accuracy, it’s better to help them figure out by adding alt text tag to your images. As part of your content strategy, your website content should be focused on user experience, especially today with the new Google Page Experience update rolling out till August 2021. Use tools like Surfer SEO or Frase to help you identify important NLP phrases and topics based on what’s already ranking in the SERPs. Entity-based SEO is a modern type of SEO that ensures that Google really understands what your content is about. Having fresh, up-to-date content can help you improve your rankings.

What is an on-page SEO?

Apply SEO best practices to make your site easier to find, navigate, and rank higher in search results. These steps will strengthen your SEO foundation, whether you’re starting fresh or improving existing efforts. The Categorization, Link Relevancy, Topical Keyword Search and Predictive Guest Post portion of the tool currently BHS Links only support the English language.

Image optimization is crucial for improving page load speed and enhancing SEO. Large images slow down your site, frustrating users and hurting rankings. Well-structured, clear content makes it easy for users to find information quickly. Using headings, bullet points, and formatting improves readability. Most search engines use this to understand a site’s relevance and quality.

Outbound links from your site also impact the quality of your content and pages in Google’s eyes. If you have implemented the previous three checklist points, this next step should be easy. The hub and spoke architecture is a powerful way to dominate entire topics, not just individual keywords. Not only does this waste link juice, but it also does serious damage to the experience your users get, which has a knock-on effect on many other metrics. To make this entire process easy, I use Link Whisper which suggests relevant links for me.

Become an authority

For example, squarespace.com/pricing helps search engines categorize the page as a plan pricing page and makes the page content clear for browsers before they even click through. It directly impacts search engine rankings, user experience, and the discoverability of your content. Neglecting on-page SEO can hinder your site’s visibility and user engagement. Including images can help you rank in Google Images and drive more traffic. Start by writing descriptive alt text to explain your images to both search engines and users who rely on screen readers. Internal links are the links that point from one page of your website to another.

On page optimization refers to all measures taken by SEOs within the website to improve the ranking of a site in search engine result pages. So, on page seo optimization factors are linked with the elements of your website. Tracking these metrics is essential to understand how users are interacting with your content and identify areas for improvement.

If additional header tags are needed, continue to use the rest of the H4-H6 tags in the same hierarchical order. Fresh content is essential for staying relevant in search results. Search engines favor updated pages, especially for topics that change frequently.

• Meta descriptions, on the other hand, provide a brief summary of the page’s content and should entice users to click through.
• They think their “link juice” will spill out to other websites and their authority will suffer.
• This practice created tons of thin, low-quality content across the web, which Google addressed specifically with its 2011 update known as Panda.
• Title tag optimization allows search engines to see what the main topic is going to be about, within the first few milliseconds of crawling your new page.

So, meeting search intent isn’t just good for the user—it’s good for your business, too. Search intent is one of the most important factors to consider when looking at your content’s quality. If you aren’t giving the user what they want, they’re likely to leave the page. Creating quality content involves multiple factors—from accuracy to readability.

On-Page Elements for SEO Success

Your sitemap serves as a blueprint for search engines, laying out all of the pages that you want to be crawled and indexed. So after running a site crawl, compare the URLs you have mapped out with those listed in your XML sitemap. Follow the checklist provided in this article, starting with SEO page analysis and ending with mobile friendliness. Off-Page SEO refers to actions taken outside of your website to impact your rankings within search engine results pages. Meta tags are pieces of HTML code, but don’t worry—you don’t have to be a programmer to add HTML meta tags to a web page. Here’s a simple explanation of meta tags SEO, with tips for adding meta tags to any website.