Google needs assistance in understanding the content of your images. When your images have clear titles and descriptions, they can rank for relevant keywords in Google Image Search. A good site structure helps Google (and users) understand your site and navigate your content. And when it comes to making that site structure, internal linking is the way to do it. Firstly, you must channel many internal links to your most important content. Secondly, you should tidy up pages that aren’t getting many (if any) internal links.

On Page SEO Checklist

And I knew that publishing another list of 20 tools wouldn’t work. Specifically, I published an ultimate guide to mobile optimization. But sometimes you’re better off with content that’s completely different.

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• The title and description are shown in Google search results below each website link, so your site visitors may also read them to determine if your site offers what they want.
• Well, before thinking of where and how often to use keywords, you should start by doing keyword research in order to determine which keywords to use.
• Ranking higher in search results increases your website’s visibility, driving more clicks from users actively searching for your content, products, or services.
• For this reason, SEO services are difficult to price without doing some initial research into your market.

With a clear roadmap, you’ll always know what you should do next and how to handle potential problems. Further, while estimating the possible issues, you may notice the valuable possibilities to improve your business, such as new outreach opportunities. Also, the planning stage allows you to perform better target audience research so you can ensure that your content remains interesting for both real-life users and search algorithms.

They’re displayed at the top of organic search results and come in several formats, such as paragraphs, lists, and tables. In this section, I’ll cover the most common advanced on-page SEO factors we run against. However, instead of providing tips on optimizing them, I’ll share a few resources from our Portent blog. External links are the links from other websites you may link to within your content. Using external links may help establish the credibility of your content, which, if you recall from earlier, is important for E-E-A-T. Each member of our 50-person editorial team has been hand-selected to make sure we’re capable of producing content in any niche or vertical.

While social media doesn’t directly affect SEO rankings, effectively shared content can lead to increased website traffic and engagement, which are positive signals to search engines. A B2B company might use LinkedIn to share expert articles from their website, driving both direct traffic and enhancing domain authority indirectly. Header tags (from H1 to H6) organize and structure content for both readers and search engines.

It wouldn’t be relevant to the user’s query because it doesn’t focus on changing tires. If a user searches, “how to change a flat tire,” they expect to end up on a page that provides them with that information. They don’t want to end up on a page with listings of different tire brands. Google knows this, so it analyzes your content to ensure it fits the user’s search. Net Friends turned to WebFX to help them boost their presence in search engines to attract qualified traffic and leads for their business. You can also invest in on-page SEO services to help you optimize your site’s content.

Readability refers to how easy it is for users to understand your content. For instance, if you’re citing statistics, make sure the site you’re linking to is trustworthy. Adding internal links is one of the SEO Anomaly easiest and most overlooked on-page SEO tactics. Like your title, your description should be precise and descriptive.