Once you’ve taken a look at everything, ask whether there is a good balance between product awareness, consideration, and final sale decision. Some companies focus too much on awareness but don’t have content that makes the sale. Others want you to spend money in the first five minutes without telling you why. Keyword search volume is an important factor in keyword research, but you won’t always want to pick the highest volume keyword possible. Keyword Volume is an estimation of the number of searches per month for a certain keyword or keyphrase.

Identify and fill keyword gaps

Lack of compelling content is a common reason why a website doesn’t drive leads. In search engine optimization, content is non-negotiable — you need it to attract, nurture, and convert leads. Create informational meta descriptions for your content by following similar best practices. For example, answer your target keyword’s search intent and incorporate your target keyword. In SEO 101, ranking is the grand finale of how search engines work.

What they mean is that you should find synonyms and related keywords and “sprinkle them” across the page to make sure Google knows what it’s about. It is best practice to use your focus keyword in the H1 heading of the page. First, Google really knows what kind of content they want to see for each query and if you check the top results, you will often see similar results.

Get Keyword Suggestions

• That keyword could increase your web traffic but how likely is the visitor to pay for your services if they were looking for free tips?
• But the truth is, the vast majority of beginner users will do just fine with sticking to a couple of basic reports.
• Our analysis of 900+ million blog posts found that what and why posts (along with infographics) got more links than other types of content (like video).
• Our almost 30 years of experience, industry-specific expertise, and data-driven approach makes WebFX the highest rated SEO marketing company in 2025.
• PPC can give you immediate visibility for high-value keywords, whereas SEO can take weeks or months to show results.

So, it’s important to publish high-quality content that is also pleasant to consume on a fast-loading, mobile-friendly, and secure site. Overall, SEO not BHS Links only increases your brand’s visibility but also helps in establishing trust and credibility by making valuable content more discoverable. To make the most of this exposure, focus on publishing high-quality, valuable content that genuinely helps your visitors. The traffic quality and how you engage visitors once they land on your site are also major determining factors in whether they turn into customers or not. So, it’s important to consistently produce new content, update existing web pages, and continually optimize your website’s performance.

Use free platforms like Google Search Console and Google Analytics 4 to track your SEO efforts. You’ll receive position, impressions, and clicks data with Google Search Console. Google Analytics 4 will provide traffic and user metrics, like bounce rate, time on page, and more. While attracting online reviews is a team effort, from the marketing to the customer experience to the product or service, marketers can take some steps to generate more reviews. Use your robots.txt file to direct search engine web crawlers on what to crawl.

On the bright side, I’ve found that most people are happy to link to you when given a friendly nudge. Shoulder Niches are closely-related topics that you can easily create awesome content around. Few years ago, I noticed that this post from my blog wasn’t performing as well as I’d hoped.

These backlinks can increase your domain authority, which can boost your rankings on search engines. For example, speaking at events, doing interviews, and blogging for other websites. These activities give you the opportunity to showcase your expertise and reach new people. In that case, it’s important that you focus on the experience that people have with your shop. Make sure that customers leave happy and that this experience is positive, offline and online. Although your activity there does not directly impact rankings, it pays off to be in contact with your audience there as well.